I make outdoor content across Europe. Real trails, real kit, real conditions.
I’m Aelita. I’m 39, Lithuanian, and I’ve spent the last four years living full-time in a campervan across Europe with my husband Tomas and our two dogs, Summer and Shadow. I work part-time in growth marketing from the van, which means I understand briefs, I know what good delivery looks like, and I’ve spent more time than I’d like trying to find the right creator for a campaign.
I hike and rock climb. I’ve been doing both for 15 years. In May 2026 I added multi-day backpacking to my hobbies. This summer we’re planning to hike across Pyrenees, Slovenia, and the Alps. I’m not a professional creator with a long client list. I’m someone who genuinely does this, shoots it because I want to, and knows exactly what a brand needs from the other side of the process.
WHAT I CAN CREATE FOR YOU
Photos featuring your product in real outdoor terrain – mountains, trails, rivers, and everything in between
Short-form video and reels – talking to the camera, voiceover, cinematic, or trend-led
Narrative carousels that feel like a conversation, not a product post
Long-form YouTube: gear reviews, travel guides, day-in-the-life for your channel or mine.
Aerial footage – my husband Tomas holds an EASA drone licence, making all aerial work fully legal across the EU. Available when the story calls for it
If your brand makes something people use outside, there’s likely a fit. I spend most of my time hiking, climbing, backpacking, or driving to the next trailhead, so outdoor gear, trail apparel, backpacking kit, climbing equipment, and van life products all land naturally in the content I’m already making. Navigation apps and outdoor tech work well too. Dog outdoor products are a particularly strong fit: Summer and Shadow come on every trip and they’re on camera a lot.
I can work in both English and Lithuanian.
Pricing
Pricing is per deliverable and depends on what you need: raw footage or edited, photos or video, usage rights if paid placement is involved. If you have a budget in mind, tell me what it is and I’ll tell you what I can do within it. If you’d rather have a quote first, send me the brief and I’ll come back within 48 hours.
A bit of proof
My DJI Osmo Action 4 YouTube review has 25,700 views, 610 hours of watch time, and 45 comments from people asking genuine questions about underwater settings and dive cases.
My Instagram is the most honest picture of what I make when there’s no brief involved: hiking, via ferratas, van life, the dogs, and a lot of mountains.
WHAT BRANDS SAY
★★★★★
“She demonstrated a great understanding of our brand and how social media works, and an ability to translate our relatively high-level brief into engaging content. She invested time in understanding our products and brand, resulting in content which really helped communicate our message effectively.”
Jonny Cotton – Breakbottle
★★★★★
“Shot like a professional with our products perfectly integrated to ensure no sense of authenticity is lost. We wholeheartedly recommend Aelita due to her complete professionalism and creativity.”
MOBU – earlier work
★★★★★
“Amazing content, and so appreciated sending us all the photos to use ourselves afterwards.”
The Natural Spa – earlier work
Ready to work together?
Tell me your product, what you need, and roughly when. A paragraph is enough to get started.
You don’t have many brand collaborations listed. Is that a problem?
My brand work is limited, and some of it is a few years old. I took a couple of years away from creative work to focus on van life, and I’m glad I did. What I can offer is 15 years of genuine outdoor experience, an understanding of how brand campaigns work from the production side, and content that comes from actually doing the thing. If you want to verify the earlier work, MOBU and The Natural Spa are listed as references and happy to be contacted.
Who is the audience for your outdoor content?
On Instagram, 63% of my audience is female, 41% are between 25 and 44, and the top geographies are the UK (28%), Lithuania (17%), and the US (16%). On YouTube the split is closer to even, skewing slightly male, with the 25 to 34 age group making up 43% of views. Primarily UK, Spain, and Germany. I work primarily as a UGC creator, so the audience size is not the main offering. That said, I’m open to projects where content also gets posted to my channels if there’s a natural fit.
Where do you film?
Across Europe – currently 13+ countries on rotation, including Italy, France, Spain, Portugal, Slovenia, and Croatia. I can shoot in a specific landscape if your campaign needs one – just give me 2 to 4 weeks’ notice.
What European outdoor destinations do you film in?
The Pyrenees, the Alps, the Dolomites, the Cantabrian Mountains, the Scottish Highlands, the Apennines, Slovenian trails, Portuguese coastal routes, Romanian Carpathians, and more. We move continuously across Europe and can plan shoots around specific locations if your campaign needs a particular landscape or environment.
Can you involve dogs in the content?
Yes. Summer and Shadow appear in most of what I shoot outdoors and are very camera-comfortable. This makes the content particularly relevant for any brand targeting dog owners who spend time outside, and for pet brands looking for authentic outdoor UGC content across Europe.
Do you offer drone footage?
Yes. Tomas is an EASA-licensed drone pilot, meaning all aerial footage is fully legal across the EU. We only film in locations where drone use is permitted – national parks and restricted areas are always checked and respected. If your campaign needs aerial footage in a specific location, just flag it early, and we’ll confirm whether it’s flyable.
Can you create content in Lithuanian?
Yes. I’m a native Lithuanian speaker and available for Lithuanian-language voiceovers, scripts, and full campaigns.
Are you available for campaigns seeking a specific creator profile?
Yes. I’m available as a female creator, and Tomas is available as a male UGC creator if your campaign needs a male lead or a female. We can also shoot together as a couple for brands looking for that dynamic.
Can you create multi-day hiking content for brands?
Yes. I’ve been filming hiking content across Europe for years, including silent hike videos covering full days on trail with gear in use. Multi-day backpacking with overnight camps is newer for me, starting May 2026, but the filming approach is the same. If your product is designed for sustained outdoor use, that’s the environment I’m already in.
Do you create content for rock climbing brands?
Yes. Rock climbing and bouldering are part of how we move outdoors, and the terrain we shoot in naturally includes technical mountain environments, crags, and alpine routes. If your brand makes climbing gear, approach shoes, harnesses, chalk, or related apparel, there is a natural fit with the content I create on location across Europe.
Are you available for adventure travel brand collaborations in Europe?
Yes. Adventure travel – whether that means multi-day hiking routes, van-based expedition travel, or off-trail exploration – is central to the content I create. I work with brands whose products belong in genuinely challenging outdoor environments, not controlled locations. If your campaign requires European mountain locations, real expedition conditions, or a creator with documented long-term outdoor experience, get in touch.
Do you work with brands outside of outdoor and travel?
Yes, if there’s a natural fit with the lifestyle. Pet products, sustainability, off-grid tech, and EVs all work well. If you’re unsure whether there’s a fit, just get in touch – I’ll tell you.
Can I see your content style?
Yes, my portfolio shows the kind of photos and video I produce day to day. You can also see how I approach product content organically – my DJI Osmo Action 4 review has 25K views and was shot and produced the same way I’d approach a brand brief. Most of what I create for brands looks and feels like what you’ll already see on my Instagram and YouTube, because it’s shot in the same places and the same way. If you want to see specific formats before briefing me, just ask.
What is the difference between UGC, influencer marketing, and branded content?
These three things are often confused. Influencer marketing means a creator posts content to their own audience – you’re paying for their reach and the association with their following. The content lives on their channel. UGC means a creator produces content that the brand owns and uses on its own channels – no audience required, no post to the creator’s feed, full brand control. Branded content is a broader term that can mean either, depending on context, but usually implies a production budget and more editorial control from the brand side. The difference for outdoor brands: if you want authentic-looking content for your own paid ads or website, UGC is what you want. If you want exposure to a specific creator’s audience, influencer is the route. I primarily work as a UGC creator, meaning you get the content, you own it, and you use it how you choose.
Can UGC content be used in paid social ads?
Yes, and this is one of the most common use cases. UGC consistently outperforms polished studio creative in paid social – particularly on Meta (Facebook and Instagram), TikTok, and YouTube pre-roll – because it blends into the native feed rather than looking like an ad. Outdoor gear brands in particular benefit from this because a genuine location shot – real trail, real conditions, real kit in use – communicates product performance in a way a white-background studio shot cannot. Paid ad rights are not included in the default package and need to be agreed in advance. If you’re buying content specifically for paid campaigns, tell me that upfront so I can quote the correct licence and make sure the format and aspect ratios match your ad placements.
What does a UGC content brief look like?
It doesn’t need to be formal. The most useful briefs tell me: what the product is and what you want people to understand or feel about it, what format you need (photo, short video, carousel, etc.), where the content will be used (organic social, paid ads, website), any timing constraints, and any visual references if you have them. You don’t need a 10-page document – a paragraph in an email is genuinely fine. I ask follow-up questions if anything is unclear. What slows projects down is not knowing the intended usage upfront, because that affects the licence, the format, and sometimes the location or approach.
What makes outdoor UGC different from standard UGC?
Standard UGC is often shot indoors – unboxing, bathroom routine, product demo against a neutral background. Outdoor UGC is harder to produce because the environment is a variable: weather, access, light, terrain. The creator needs to genuinely be in those environments with the product, not just nearby. The value difference is significant: a photo of a sleeping bag in a tent at a real high-altitude camp, shot in the Pyrenees after four days on trail, tells a completely different story from the same bag photographed on a bed. For brands whose products are designed to perform outdoors, the environment is part of the proof. I’m based full-time on the road across Europe with access to mountain, trail, crag, river, and coastal environments year-round, which means the content background is real, not a set.
